Archive for the ‘Blog Marketing’ Category

March 31 2010

How To Turn Blogging Into A Successful Career

Many people blog. In fact, there are more bloggers out there now than ever before. What seems to fascinate many about blogging is that it can actually become a career, believe it or not. However, just sitting down at your computer and typing is not going to make you rich. So how do you make a living blogging? There are a number of things you can do that will help. Here, though, are a few tips that will get you started and show you how to turn blogging into a successful career.

First of all, you have to have a blog in order to make money from a blog. There are a number of sites out there that will set you up with a blog for either a fee or a portion of your advertising proceeds. If you are truly serious about making blogging your career, then you need to consider not using these services. If you are going to try to make money in blogging, then it would make sense to share the money with as few people or services as possible. Instead, start your own website and keep the money. You will pay a monthly hosting fee, but if you are serious about blogging you know that this money will be considered a business expense as if you were to rent a storefront for a clothing store or something similar. So your first step in turning blogging into a successful career must include starting a blog and doing so on your own website.

Secondly, you have to figure out how you are going to derive revenue from your blog. There are a number of ways to do just that. The easiest and perhaps most popular way is to use some sort of advertising. Many of the search engines and other services on the web will place ads on your blog site and then pay you for every time someone clicks on one of the ads. Another way to do it is to sell something from your site and use the blog to bring in customers. Or, in a similar strategy, advertise someone else’s product on your site and then get some sort of commission from that person. No matter which strategy you use, or even if it is another strategy you come up with on your own, you need to find a source of revenue if you are going to make blogging into a successful career.

Third, once you have a way to make money off the blog, you need to get people to the blog. The key to most anything that happens on the internet is to drive traffic to your site. No matter what, whether you are using an ad service or selling a product, internet money is a game of percentages. You want to draw as many people as possible to your website. The larger the overall number of hits your site gets is the lower percentage of those clicks that have to be profitable you need. So how do you draw traffic? They key is, to turn a phrase, keywords. You need content on your site that is going to bring traffic from search engines to you as much as possible. There are a number of ways to do this: through software programs designed to find the best keywords, websites that perform a similar service, or just coming up with them on your own and crossing your fingers. No matter how you choose to do it, though, just bare in mind that you cannot turn blogging into a successful career without getting people to your website.

Blogging can certainly be fun, but what if you want to turn that fun into a profit? There are hundreds of people out there who have turned blogging into a successful career. It is a great way to make money from home doing what you want, when you want. However, there are some things you need to consider before diving into a blogging career. First of all, you have to get yourself a blog, obviously. Next, decide how you are going to generate revenue from that blog. Then, finally, work hard to drive traffic to your website. Remember, the internet is a game of numbers and percentages so promote and update your blog as often as possible.

To your online blogging success

Bill

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March 17 2010

4 Reasons To Become A Successful Blogger

If you’re a regular Internet user, you’ve no doubt come across a fair few blogs in your time. Whether you use blogs as a source of news and information, subscribe to them to keep in touch with your favorite influential people and friends, or simply read popular blogs for light entertainment, you must understand how powerful and influential the average blog can be. With millions of blogs out there, there’s no shortage of information on tap, and with the massive rewards that can come with a popular blog, applying yourself to your blog and making sure that you attract an audience can lead to some huge benefits and financial rewards. These four tips are crafted to make sure that you succeed as a blogger, and use our knowledge and experience to your advantage.

#1 – Don’t rush to the point straight out of the bat.
There’s a common writing strategy in Hollywood: don’t use all your content right off the bat. When writers are penning top comedies and great scripts, they always keep the sequel in mind. For bloggers, this is even more important. A good blog updates at least a couple of times per week, and by using up all your content in the first few posts you prevent those coming posts from being any good. Spend your content wisely, and don’t rush things at the beginning just to get your word out there.

#2 – Work out your optimum posting time, and stick to it.
 By working out the time when most of your audience is online, you make sure that your posts are always highly read and commented on by the right people. Use analytics services to make sure that you’re posting at the right times, and optimize your posting time and frequency to make sure that you’re getting your message out there at the best times, every time.

#3 – There’s nothing as important as a great headline.
What is it that gets us reading the newspapers? The headlines. Blogs are dramatically different from newspapers in many ways, but this is one aspect that they very closely share in common. Make sure your headlines are catchy, to the point, and clear. Very few things are as annoying as being deceived by a poor headline, and making sure your content is related to the headline is very important for making sure that your readers stay long enough to digest the whole article.

#4 – Write for the audience you want, not the audience you have.
Want a more intellectual audience? Write on topics that attract that kind of audience. In order to get the audience that you want, you need to appeal to both yourself and the type of people that you want to listen to you. Write on topics that you want to talk about, and over time you’ll develop an audience that’s happy to discuss them with you.

Learn more about becoming a successful blogger

To your online success

Bill

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January 28 2010

How To Start A Personal Training Blog To Attract Clients Quicker Than You Think

How To Start A Personal Training Blog To Attract Clients Quicker and easier than you may have thought. A blog is the short name for a web log. It is a quick, easy, and cost effective method of building your internet presence. A blog is not a website but it can do many of the same things as far as marketing your business is concerned.

It is easy to build and you can use free blogging services to have an internet presence without having to spend any money. If you have never built a website before you might find it challenging. But a blog is simple and easy to build and easy to update.

You can find several free online lessons on how to build a blog. You can believe it or not be up and running your own blog in less than thirty minutes. If you are familiar with using a word processor you can easily keep your blog updated.

This is the key to an effective blog site. Keep your blog updated with fresh and new content and the search engines will reward you with a high ranking on their results pages. The higher your ranking under a specific search term and the more likely you will be seen when somebody searches online for information about personal trainers. A website that has become static will not rank as high; one that has no new content. But your blog will be ranked high when you commit to adding fresh content daily.

You can build a following with your blog by giving valuable information about fitness and diet. You can show that you are an expert in your field. You put your contact information on your blog so people can contact you. They will want to contact you because after awhile they will feel they know you because they read all your great posts daily on your blog.

Build your blog and then make your posts initially about who you are and what your qualifications are. You can include information about yourself in the about section of your blog. Then you can post about various fitness tips and about what you offer in your personal training sessions.

You can also offer discounts to regular visitors to your blog site. You can ask people to contribute to your blog. You can ask them what the most challenging part of getting into shape is; asking for them to contribute gives them a sense of community. As they connect with you through your blog they will be more likely to seek your personal training assistance.

Once you have your blog up you can then go to online forums that people looking to lose weight and get into shape visit. Do not go on these forums to promote your business. Instead go on with the plan to help others looking for answers to their training questions. Then you can put a link to your blog in the signature section of your forum post. As people read your forum answers they will want to know more about you and visit your blog. You might pick up some new customers with your forum posts.

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December 7 2009

Search Engine Optimization for Your Blogs

Any blog owner who wishes to get traffic without constant promotion and marketing will have to use some form of search engine optimization. While search engine optimization is a hotly debated topic, most experts agree on two things: in order to best optimize for search engines, you must establish reciprocal or one-way inbound links; and you must also optimize the content on your pages for specific keywords.

The first phase of any search engine optimization project is researching those keywords. Before you start to optimize, you must determine which keywords will pull the most traffic for the least amount of effort. You can do this by purchasing a subscription to Word Tracker or you can do this by using Overture Inventory to search “aggregate search” records for all possible keywords for which you could potentially optimize your blog. Record all of the returns you receive for an Overture Inventory search you perform on your given keyword. Your next step will be to analyze the site or page supply for your keywords. You can do this by searching for each of the returned keywords on Google. Not only will you want to record the search return data in terms of numbers, but you will also want to look at the top competitors for those keywords (i.e., are the PR 9 home pages or are they a deep page for an unranked site?) Optimal keywords for search engine optimization purposes will have high search counts, low site returns, and low-quality competition in the top slots.

Your next step should be to perform onpage search engine optimization. You can do this by using your selected keywords as titles and headers on different pages of your blog. You will then want to fill those pages will good information about the keyword in question; additionally, you will want to optimize it for a keyword density of 1.5%.

The last step in your search engine optimization campaign is to perform offpage optimization. You can do this by submitting links to directories that contain a selected keyword in the link title. You can also join link swap programs and swap with other high-quality blogs.

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December 6 2009

Submitting Your Blog to RSS & Blog Directories

Submitting your blog to RSS & blog directories is considerably easier than submitting fully-functional sites to website directories. This is because there are free, automatic systems in place that allow you to submit an updated version of your blog to directories without doing any form-filling.

This automatic system for submitting your blog to RSS & blog directories is known as pinging. You ping your blog at sites like kping.com and pingoat.com. When you ping your blog, the system will automatically send the latest update from your blog to all of the largest blog directorires – usually on the order of about 40 or so. This means that submitting your blog to RSS & blog directories can actually be as simple as filling in your URL and title – and then hitting submit. The only thing you will want to be careful about is the title you use. You will want to make sure that you use your most targeted keyword in the title you submit, as that will be attached to all of the backlinks you receive from these directories.

Additionally, submitting your blog to RSS & blog directories will get your blog placed on the front page of a number of blog directories. This may generate some quick traffic for you from people who are looking at the latest blogs to be updated.

Once you are finished submitting your blog to RSS & blog directories via ping, you will then want to search out directories that you cannot ping and submit to them individually. Vilesilencer.com provides a fairly complete list of RSS and blog directories. You will want to first submit to directories that offer certain perks (i.e., first page listings) or have higher PR – as this will confer higher more PR to your blog. Since you cannot submit to most RSS directories via ping, they will probably make up the bulk of your submissions.

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