Archive for the ‘list building’ Category

May 25 2010

List Building Secrets … Add Thousands Of Subscribers

Hi Guys..

Just got back from diving in the red sea of Sharm El Sheikh…I suggest you get a list..

Ask any Internet marketer and you will get the same reply, “The money is in the list!”Why does every Internet marketer feel the need to repeat this advice time and again?Is having your own mailing list really that crucial to success?It’s an absolute necessity. Building a list of targeted subscribers gives you instant access to a large number of people who you already know are ready to listen to what you want to say. A good mailing list can grow into a valuable asset that has been proven to boost sales, raise profits and lower the cost of advertising. The cost of online advertising is shooting through the roof these days, which has made customer acquisition a costly affair. Imagine you create an Adwords campaign to drive traffic and it costs you 50 cents per click, this would mean you’d pay $50 for 100 clicks over to your site. Assuming your conversion ratio is 2% – you’re only making 2 sales and the rest of the clicks go to waste. Comparatively, if you get that visitor to sign up for your mailing list, you have the chance to raise your conversion rates as high as 40%. This is why it’s important you focus on building your list rather than making one time sales.

Don’t be fooled and believe the “instant riches” lie; although it is much easier to get started online, it is still a business. It runs on the trust that you create with your customers. Building a list of online subscribers or a list can be compared to being on a company’s mailing list to receive their catalog. The amazing advantage of having a list of subscribers is that you become known by them, they will soon recognize your name, and listen to what you tell them.Provide exceptional information and you will instantly increase your bottom-line. What is the use of having a million visitors a month if no one buys or comes back? List building is the number one free method that will allow you to become a big boy. Not everybody who visits your site the first time will be in the “buying mindset.” Some people buy only after careful consideration and by taking time to think.You work hard for your traffic, please don’t make the mistake of letting them leave your site before entering their email address. A list is an asset and can be scaled to bring you maximum return on investment. Whoever has the attention and can create an emotional response from a market has a huge advantage over you. Following are a few tactics to get you started; don’t underestimate, because of their simplicity, what they can do for you.

It can be tough to maintain contact with a website visitor when they leave and never return. If you want to have repeat customers and repeat sales, then you should have their email address on your list. Then you’ll be able to send offers, content, or relationship building emails. Your list becomes your biggest asset when you build it. This kind of accessibility to people in your niche/market is as close to guaranteed traffic as it gets. When you have a great offer you want to promote, then contact your list and you’ll be able to send targeted traffic right away. Here are some list marketing ideas you can use right away in your own email lists.

You more than likely have not yet begun to build your list if you’re new to online marketing. Surprisingly, very many internet marketers who have experience still don’t have an email list. The most important thing, though, is to get started and do it correctly. Take action right away, avoid wasting time with only reading. You can find an incredible amount of info about IM, and that makes it very easy to get lost. Try to avoid losing your way by taking in too much advice from people everywhere such as forums and newsletters. It’s easier than you think to do this. All you really need to do is to begin on your own email list, then all other matters will find their place.

Starting to build your email list is only the first step; you also need to be clear about how you will be monetizing it. You can choose a number of strategies to make money from your list; however, affiliate marketing is a very profitable method. One method is to review products for your list. If people find them helpful and are interested, they will buy from you. The goal is to try to help your list, and while doing so send them an offer. There needs to be a balance between the content you offer and affiliate products you suggest. But there’s more such as finding a joint venture partner, or running various relevant ads in your newsletter.

In conclusion, if you’re serious about succeeding with your online business, you’ll need to view list building as vital. Make sure all your efforts are directed towards building a list that gives results.

To Your Online Success

Bill

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March 6 2010

Top 15 Ways to Build Your Subscriber List

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their “goldmine” because it can generate much of their sales revenue. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Now it’s time to “mine” for gold!

Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

  1. Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
  2. Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
  3. Add subscription forms to your social media pages. Make sure that you don’t waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
  4. Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. You can always survey them once they’re customers! We do recommend that you provide a link to your Privacy Policy however.
  5. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don’t have one, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form to use.)
  6. Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it’s something they’d be interested in.
  7. Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
  8. Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out “goodies” throughout the year, your subscribers will feel truly appreciated − and that’s good for business!
  9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they’ll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to “pass it on”.
  10. Let others reprint your newsletter as long as the content is not modified. If you’re happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you’ll get new subscribers, and more traffic and links pointing to your site.
  11. Include a “Sign Up” button in your newsletter. If you’re using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
  12. Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
  13. Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more “believable” and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don’t use “Bob K, FL”). Add a note inviting others to participate. After all, it’s free publicity!
  14. Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
  15. Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!

             So get orginized today and remember the money is all ways in the list..It always pays to have a reliable email marketing company behind your business..So get the best..

             To your continued online success

            Bill

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February 28 2010

List Building: A Great Way To Build Your Business

List Building can benefit your internet business in a number of ways. If you have been in the internet marketing game you probably have heard that the money is in the list. This is a true statement. It means that if you have a large list you have a better chance of making more sales.

The truth is that it is harder to sell something to somebody who considers you a stranger. This is the power behind building up a list of subscribers. You are getting to know people with your auto responder messages. You get their email address by offering them a worthwhile free report related to your website.

You will need to set up an auto responder on your website home page. This is a software that collects contact information and then allows you to send out messages to your contact list on a basis you decide. The price for the software is about twenty dollars per month.

The free auto responders are not worth the money you will save because they are not as reliable as the paid service. You can then offer your visitors a free and valuable free report on your website in exchange for their email address. Some ask for more information like their address and telephone number.

But if you require this extra information people will simply leave your website and skip the free report. Make the extra information an option not a requirement. You can do this with the adjustments on the auto responder software tool.

You also want to ask for their primary email address. People have so many trash email addresses that they give these addresses to get free offers and then they never check them again after they get your free report. You now have their email address and now you can send them regular offers related to your website business.

Do not send sales offer right away. Build trust and build a relationship with your subscribers. Once you do this then you can start sending out sales information and offers. But make sure you are seen as a friend and not someone trying to sell with each scheduled email message. Remember it is easier to sell to a friend than a stranger. Your plan is to build that trust and relationship with your subscribers.

Get more information on how build a list and start your own home business fast and easy today! When you become an Internet marketer, you will find multiple opportunities available to grow a residual income quickly!

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