Facebook Marketing | Branding Your Facebook Fan Page

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Topics: Facebook, Fan Pages

People nowadays always keep track of what’s new on the internet. Especially on Facebook, with over 600 million of registered members who stay active in searching, viewing and communicating with their friends, it’s undeniable that if you have an online business but it’s not on Facebook, then you are missing out.

It’s necessary to create your own Fan Page and update it regularly to build your online brand and entice more fans to like it. However, most people who liked your page never go back or interact with your updates. So you should optimize your activities on Facebook to keep them stay active in participating on your status updates and turn them into paying customers or clients.

Avoid Automatic Updates

In order to let your viewers know that you care for them, then show them that you spend time making new updates on your page rather than having automatic status updates. Automatic updates can also be irritating for viewers especially if you include in it some bit and pieces from twitter news feeds.

Make a Good Relationship with Your Fans

Try to communicate with your clients or customers. Try to open up to them on other personal things. Do not just talk on a business level but be sensitive to listen also to their personal outcries. If you receive negative comments, then try to be civil about it and accept whatever constructive criticism there is and learn from it. You should learn to admit your mistakes so that you can change for the better and that viewers will realize that you are just but human like them.

Add Attracting Photos and Videos

You can also put more videos and photos on your page so as to attract more viewers since users view more than read.

Ask Recommendations and Feedbacks from your Fans

You should also let your fans help you decide on what to do with your page; so every now and then, you may let your fans vote or suggest what to do with your page.

You can also let your fans participate in an online discussion by posting an intriguing question which would challenge them fans give and express their ideas.

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