Pinterest As An Online Marketing Tool

Pinterest As An Online Marketing Tool

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Topics: Pinterest, Social Networking

Pinterest allows you share visual items you love in “pin-boards.” Images or photos of anything can be uploaded and a caption may be included. You are able to then categorise them as well. All your pictures are sized to the same width, however it can be any length.

Pinterest is undoubtedly still extremely young but even so, many online marketers have already realized that pinboards equal publicity. There are a number of things that probably not so well known about Pinterest.

1. It is the fastest growing social media site ever – It is currently the third most popular social media site.  Pinterest boasted 109 million site visitors in August this year, with Facebook  7 billion,  Twitter ahead of them with 191 million and LinkedIn just after with 92 million site visitors. This is remarkable growth if you consider Pinterest only started up in March of 2010.

2. 60 % of users are women – Pinterest has the recognition of being favored by the women, but men are learning quickly. Early in 2012 the percentages were women 60 % and men % 40.

3. The three top categories are – Home, Fashion and Crafts.

4. The average site visitor spends more time there – When it comes to the amount of visitors, Facebook is nonetheless king. However, Pinterest exceeds Facebook with the time spent on it. The average Facebook visitor spends 12 minutes per day on Facebook, whereas on Pinterest the average browser spends 16 minutes per day on the site.

5. Self-Promotion Is actually Now Allowed on Pinterest – From a marketing perspective it was challenging to use Pinterest when self promotion was not allowed. However, creative marketers figured out a way to just share valuable content, keeping it entertaining and interesting. This is what you can learn from them: People will definitely be attracted to you whenever you keep content interesting and fun.

6. You can pin videos – you can do this by pinning a YouTube or Vimeo links.

7. Pinterest also uses hash tags – these is not yet widely used. If you mark a picture with a hash tag, it enables others to see every image that has been pinned under the same name.

8. Link building – Links which are attached to images are no-follow links. In order to get around this, you need to use coding in the description of the image.

9. You can sell things – when you add a figure in the description of the image, Pinterest adds a flag that automatically and shows the purchase price.

You may have wondered if Pinterest is worth your effort and time. But Pinterest actually saves you time as you are able link your Pinterest account to your Facebook and Twitteraccounts, making it only once you have to share your work. It is a great way to share socially and visually, and it is great way to explore as well.

Take another look at Pinterest as an advertising and marketing tool. You will be glad you did.

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